2019 SEO GUIDE FOR SMALL BUSINESS

by Misael Hernandez Jr. Head Of Development At Dynalyze Media & SEO expert, July 10, 2019. 

Did You Know Not Having Quality SEO is Limiting Your Business?

There is no doubt that Search engine optimization in 2019 is the most important part of selling or marketing online for local small businesses. Creating a website without optimizing it for google is as useful as opening a store in a shopping mall that is always closed. Whats the point in making a website if you have to pay all your customers to visit it? This comprehensive guide will give you the keys to drawing customer traffic to your small business website. After reading this 2019 Seo Guide For Small Business you should have a fundamental understanding of SEO and how it could increase your business’s profits.

What Is SEO ?

(SEO) Search engine optimization is the process of setting up your website to rank higher in specific google searches that are relative to your clients.

Millions of people use Google everyday to find businesses that they will go to and spend money.

Simply put. If you want your small business to show up on google when customers are googling your services, you need to help google understand why your website is the best answer to the search.

Your customers search this…

Google Uses SEO to put together this list of businesses that this customer might be interested in.

Ultimately your websites SEO helps google determine what your website is about and what your business does. Using your SEO google determine what order to rank your website & business by comparing it to your competitors website SEO. 

How do I rank higher on google? 13 strategies for improving your Google ranking below in this 2019 Seo Guide For Small Business.

Why an SEO BOOST Could Improve Small Business In 2019?

Google gives small businesses the opportunity to compete on a leveled playing field for potential clients that are using google to find a certain service. By optimizing your Website for these google searches you are competing with similar businesses for a spot on the front of that search and the only thing google is using to rank your business is SEO and how good your website is at satisfying the search. This allows your small business to compete with larger businesses because ultimately if your business answers the search better you will rank higher its as simple as that.

For example, If you own an ice cream shop in Paterson, New Jersey. It might be in your best interest to rank first for businesses that comes up on google when you search “Best Ice Cream in Paterson New Jersey”. As hundreds of people use this search to determine where to get Ice Cream when in Paterson with draws hundreds of new customers to shops. People tend to go to the first 10 ranks but the distribution of customers leans more towards the first rank in this case Guernsey crest Ice Cream Co.

3 Ways Bad SEO Will Make Your Small Business Lose Revenue To Your Competition.

Once you understand the do and doesn’t it becomes easier to understand the 13 strategies for improving your local business SEO.

1. My Small Business Is Not Ranking For Any Google Searches At All.

Customers for your service are (more often than not) looking for businesses on google to purchase said service. So if your small business is not properly optimized for those google searches, your business might not come up. Therefore, the customer will ultimately get served by a business that ranks on the first page. More often than not, the customers search is pointing them to your competitors. When your competitors have an SEO advantage over your business your competitor will eventually have more returning clients, which will lead to you closing your doors. This is something you should be able to tackle after reading this 2019 Seo Guide For Small Business.

2. Your Small Business Is Ranking For Most Google Searches But Not On The First Page.

Your business might be ranking for most of your clients searches but your business is on the 3 or 4 page for most searches. Its very important that your business ranks high in the searches, this is because 90% of clients searching for your services will go to a business on the front page. So in these cases your business could be superior in every way but the customer is trusting google will display the best option first. unfortunately, this is just the way people think, not everyone is aware the placement of google searches has nothing to do with the quality of service. After reading this 2019 Seo Guide For Small Business it should become apparent how to solve this problem.

3. Your Business Is Ranking And Ranking First But For A Limited Search.

You might be ahead of the curve and hired a SEO agency to boost your small business website. The SEO agency got you the number one search slot for “best Ice Cream In Paterson NJ” perfect done…right? NO

Why Not?

People looking for the service you provide might google five, ten, twenty different phrases that all get different amounts of searches daily. What does this mean for you? If you rank number one for “best Ice Cream In Paterson New Jersey” you might experience a slight increase in business but that is only from one search phrase and it might be the least commonly searched phrase. So while your ranking for “Best Ice Cream In Paterson New Jersey” which might get a thousand searches a month your competitor is ranking number one for “Ice Cream In Paterson” which gets ten thousand searches a month. Therefore, not ranking for the right searches can also effect your business.

So How Do I Improve My Small Business Website SEO?

There are hundreds of ways to Improving your small business’s websites SEO. This section will help you find the solution that solves your small business needs.

You can Learn How To SEO And Start Climbing ranks.

Although SEO seems pretty complicated it is not reserved to experts only. In this modern world you can learn anything with the internet. You can invest in online SEO classes that can give you a great foundation to boost your SEO on your website. Youtube also has hundreds of free videos on the subject. Here is a great video by Blake Stockton an expert in SEO and Online Marketing. This video will provide you with a SEO checklist that will help your rank your local business today.

However, Running a business is very time consuming and you are probably already booked running your local business and tending to your family needs.

Furthermore, SEO is getting relatively available to local small businesses. Which means your competitors are already getting expert SEO which only makes it harder for you to beat their ranks alone.

Simply Hire A Professional For Your Website

Leave the SEO to the professionals they will do a better job and can dedicate more time to ranking your business on google then you can.

Like I said before, SEO use to be reserved to only businesses with large budgets and would cost a fortune. In 2019 SEO could be preformed for a reasonable price and is available to literally any business.

If your going to hire a firm to manage your website SEO here are some key tips to make sure you are hiring the best team and your not getting ripped off. Part of the “2019 SEO Guide For Small Business” is to teach you how to price out SEO work.

What Should I Spend For My Small Business SEO In 2019?

How Is SEO Pricing Is Determined

The price of SEO varies greatly from firm to firm but pricing is generally determined by how much return online traffic generates, how much your competitors are spending on SEO. These two things tell a firm how much SEO your business is going to require so they base their price on that. Firms Typically charge businesses monthly/yearly/or quarterly for on going SEO.

But remember, the more return from online traffic your business can get from SEO, the more your competitors are willing to spend or already spending on optimizing their website.

For Example: An insurance company might spend millions to maintain their rankings because google traffic is vital to Insurance companies and they generally have larger marketing budgets to spend on SEO.

This competitive niche matched with large budgets, creates an expensive SEO bill for these companies, because they are constantly building on their SEO to maintain/climb their rankings.

What Does That Mean For My Small Business SEO?

Naturally your business is competing for google rankings with similar businesses. You can assume your competitors are only spending what is possible for the scale and competitiveness of your niche.

For example: So an ice cream shop in Paterson, New Jersey will pay what is possible given their budget, and how much SEO is needed to compete. Which given they are competing with other ice cream shops in Paterson, NJ; It is not that much SEO.

If your a small business, you are probably only competing for a small number of search phrases that are specific to your niche and area. Plus your competitors are not spending millions to rank higher than you.

So the key is to feel out the market and try to get an idea of what similar businesses are spending on SEO.

for example: A dentist office in Paterson NJ is not spending what an ice cream shop is spending. As a dentist office is a more competitive niche because of how much money a Dentist stands to made from a single Google search from a near by client.

How Do I Know Which SEO Firm Is Right For Me?

do not go with the cheapest option possible this can be very bad for multiple reasons. One reason being some SEO firms outsource the work to cheap Internet companies that can make your business disappear completely from google because google punishes websites that use shady tactics of SEO. Which cheap internet firms use all the time in order to service thousands of businesses while only having 1-5 employees.

You should also investigate any business you get a quote from and see if their clients are similar to your business. It is very common for large SEO companies to trick small businesses into over paying for results, simply because they over exaggerate the return your business will get from online traffic.

SEO is beneficial to almost all businesses but if you are over paying for a service that is not producing results or large enough results then your small business might be worse off.

So How Can You Insure You Are Getting A Quality Service At A Sustainable Price?

It’s simple. Hire a SEO Firm that Specializes in small business SEO with a track record of improving local businesses SEO in your area.

Dynalyze Media offers high quality SEO by experts that work with you to insure customer growth in your business.

Affordability

Dynalyze Media Keeps Budget In Mind, but does not cut corners. They will only work with your business if they believe your business will benefit.

Located New Jersey

Local to the Paterson, New Jersey area and services the entire Tri-State.

Proven Success

Dynalyze Media Has provided excellent SEO for multiple Small Businesses In New Jersey and is continuing to receive excellent feedback.

Get a better understand of what you can do to strengthen your business. start YOUR PATH TO NEW RETURNING CLIENTS FOR FREE TODAY by scheduling a consultation.

2019 Seo Guide For Small Business.     by Misael Hernandez Jr.